There are a number of possible reasons for setting up a website, and these have an impact on the complexity and cost of the site.
Here are some possible reasons:
- E-Commerce – e.g. Amazon.com, Kalahari.net
- Service provision – e.g. Google.com
- Portal site – e.g. Yahoo.com, 24.com
- Brochure site – e.g. IBM.com
- Membership or subscription site e.g. Bill Myers Online
- Forum – a place where visitors can connect and discuss a topic e.g. MyBroadband Forum
- Lead capture site – a single-page site which is designed to generate leads
- Sales page (for a single product) e.g. Upside Down SEO
- Social networking site – e.g. Facebook.com, Ning.com
- Personal website – most personal sites these days are blogs
- Blog – a site where one or more authors contribute regular articles or ‘posts’
- Hybrid i.e. a combination of any of the above
It’s always best if a website is designed with a clear purpose, and for a well-defined audience. For example, you may want to set up separate websites for your prospects and customers, because the information you’ll be publishing for each segment of your audience could be quite different.