How to Get More Google Reviews Without Being Pushy

Getting more Google reviews doesn’t have to feel awkward or salesy. Most small business owners want those five-star ratings, but they freeze up when it’s time to actually ask for them. Here’s how to collect genuine reviews without making anyone uncomfortable.

Why Google Reviews Matter for Local Businesses

Google reviews aren’t just nice to have anymore. They’re what helps people decide between you and your competitor down the road. Think about it – when you’re looking for a plumber or a coffee shop, you check the reviews first, right?

I chatted with a bakery owner in Stellenbosch who told me she gets at least three customers a week who mention her reviews before they even order. That’s real business walking through the door because someone took 30 seconds to write something nice online.

The Problem with Asking for Reviews

Here’s the thing. Most business owners feel weird about asking. It feels like begging or fishing for compliments. But you’re not asking people to lie – you’re just making it easier for happy customers to share what they already think.

A hardware store owner in Bloemfontein told me he’d rather clean the storeroom than ask customers for reviews. That’s how uncomfortable it makes people feel.

The Simple Text Message Method

Want to know the easiest way to get more Google reviews? Send a text message the day after you complete a service. Not right away – give them a day to use what you sold them or enjoy the results of your work.

Here’s the exact wording you can copy:

“Hi [Name], it’s [Your Name] from [Business Name]. Thanks again for coming in yesterday! If you’re happy with [the product/service], would you mind leaving us a quick Google review? Here’s the link: [your review link]. It really helps us out. Cheers!”

That’s it. Short, friendly, not pushy at all.

How to Get Your Google Review Link

You need a direct link to make this work. Go to your Google Business Profile, click on “Get more reviews” and copy that link. Save it somewhere you can grab it quickly. You’ll use it in every text message.

Some businesses even create a QR code that goes straight to their review page. Stick it on your counter or include it on receipts.

When to Ask for Google Reviews

Timing matters. Don’t ask while someone’s still paying or when they’re rushing out the door. Wait until they’ve had a chance to experience what you offer.

For restaurants, send the text the next day. Service businesses like plumbers or electricians should wait until the job’s been finished for 24 hours. For retail, maybe wait a few days so they can actually use what they bought.

I heard about a gym in Cape Town that sends the text after someone’s third session. Smart, because by then they know if they like the place.

What If Someone Doesn’t Respond?

Don’t chase them. Seriously. One text is enough. If they don’t reply or leave a review, that’s okay. You’ll get another chance with the next happy customer.

The worst thing you can do is send multiple reminders. That’s when you cross from helpful into annoying territory.

Make It Easy to Leave Google Reviews

People are more likely to do something if it’s super easy. That direct link in your text does most of the work. They click, they’re on your review page, they write something quick, done.

Don’t make them hunt for your business or figure out how to leave a review. Remove every possible obstacle between their good experience and that five-star rating.

Other Ways to Get More Google Reviews

You can also mention reviews in person, but keep it casual. “By the way, if you’re happy with everything, we’d love a Google review” works fine. Say it like you’re mentioning the weather, not like you’re desperate.

Some businesses put a small sign near the till: “Love us? Leave us a Google review!” with a QR code. Passive but effective.

What About Incentives?

Don’t offer money or discounts for reviews. Google hates that and can remove your reviews or even suspend your profile. Plus it’s against their rules, which you can check on Google’s official support pages.

Just ask nicely and make it convenient. That’s enough.

The Real Secret to Getting Reviews

Here’s what actually works: be so good that people want to tell others. Fix problems quickly. Remember regulars’ names. Go the extra bit when you can.

A coffee shop owner in Durban told me she gets reviews without asking because she remembers how customers take their coffee. Small thing, but people notice.

Start Today

Pick five happy customers from this week. Send them that text message. See what happens. You’ll probably get at least two reviews, maybe more.

Getting more Google reviews isn’t about being pushy. It’s about making it simple for people who already like you to say so publicly. Try the text message method this week and watch your review count climb.